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Why Expos are the best place to get and qualify leadsNothing is more powerful than close-up and personal contact between you and your customers. That's why exhibitions like the Property Expo are important to the success of any marketing strategy. Exhibitions are the perfect complement to your TV, radio, press or PR campaigns. Face-to-face contact is the most effective way to generate or assess a lead, build your database, conduct qualitative market research and build your brand. After all, how many big deals are closed without a handshake? We'll deliver the visitors - eager and ready to buy. The handshake is up to you. Property Buyers with $$ and ready to spendThe Property Expo attracts 32,000 visitors from across Australia. As a group they represent a massive $4.6 billion cashed-up resource which they've committed to spending on property and related services in the next 12 months.* But that's not all. One third of visitors to the 2006 show were looking at investing in property worth more than $500,000 within the next 6 months. And an extraordinary 12% were looking for properties over the $1,000,000 mark. So what are these cashed-up, market-ready visitors looking for? They're interested in a range of property products and services, including:
In short they're ready to talk to you. * CAB audited figures View the Perth Property Show Report - Coming Soon A strong marketing campaignQuality visitors are attracted through an extensive, high energy marketing campaign. High interest, high value visitors are targeted through press, TV and radio advertising, as well as direct mail and PR activity. A dedicated online advertising campaign and strong web presence complete the media mix. A sense of occasion is created through a pre-show supplement in each state's leading newspaper, and we also offer complimentary expo tickets to readers of Australian Property Investor and AFR Smart Investor, as well as Australian Stock Exchange Investor monthly newsletter. Who should exhibit?
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